Chevrolet is an automobile brand owned by General Motors (GM) in the United States, founded on November 3, 1911. It was founded by William C. Durant and Louis Chevrolet.Chevrolet, also known as Chevy, was acquired by General Motors in 1918 and is now GM's most international and popular brand.
Chevrolet is one of the few automotive legends that has stood the test of time, and along with Ford, Dodge and General Motors, Chevrolet is a brand known to the American public.
Louis Chevy and William Durant met in 1911. Louis was a race car driver and Durant was a sharp-eyed investor who had the good fortune to stumble upon the temperament of a larger-than-life figure.
Durant is also the founder of General Motors, another huge brand that has stood the test of time. The two teamed up in late 1911, when there were 270 American car brands. Only four of these companies still exist today, and Chevrolet, like many other famous brands, has gained a foothold in Detroit.
You guessed it! Chevrolet is named after co-founder Louis. There is speculation that at the time, the Chevrolet name sounded foreign and therefore exotic, adding a bit of flair and style to the homegrown brand. However, just seven years after its founding, Chevrolet became part of General Motors. While there have been no name changes since the company's inception, Chevrolet is still owned by General Motors.
If you look back, Louis's fate seems to have been sealed from the moment he first drove a race car - namely, a Buick Racing car. General Motors also owns Buick, so it's no surprise that the two brands are part of the same big company.
Now, regarding the bow tie, Durant was said to have seen the design on the wall at a hotel in Paris at the time, but many have pointed out the similarities between the Chevy bow tie and the Colette coal logo.
In fact, the bow tie wasn't the only logo used by Chevrolet, which was introduced in 1913, but early versions that didn't make the cut included a version in the same style as Ford's smooth Wordmark. In the absence of conclusive evidence, the true origin of the bow tie remains a mystery.
Chevy or Chevrolet?
Like most historical ICONS, Chevrolet's past is rife with rumors, conspiracies, and cool facts. In fact, in 2010, GM employees were told to use "Chevy" instead of "Chevrolet," a popular nickname for all cars with powerful bow ties.
While the internal memo that sparked the controversy laid out the reasons for consistency, the company's bigwigs shrugged off questions of public confusion. Whether it's a publicity stunt or just a memo gone wrong, "Chevrolet" remains a widely used term because only the best brands earn nicknames.
Iconic car
The Chevrolet Suburban is one of the longest-running nameplates in the automotive industry, offering customers a lot of cargo space, seat capacity and off-road capability. The Suburban was born in 1935 and is recorded as the first SUV ever made.
The Chevrolet Corvette is another iconic model, the first car in the United States to come with one horsepower per cubic inch. Split sports car fans and foes still debate the car's worth to this day, but the Corvette can still compete with the best sports cars in the world in terms of speed and style.
As the largest brand under the General Motors Group, Chevrolet can be regarded as the most successful car brand in the world according to the cumulative vehicle production to date. Chevrolet ranks first in the United States sales ranking, its model variety is very wide, from small cars to large 4-door cars, from vans to large pickup trucks, and even from off-road vehicles to sports cars, consumers need any kind of model, you can find a corresponding model in Chevrolet.
Chevrolet Malibu Roadster
Chevrolet Malibu Coupe
Since the first product was launched in 1912, it has sold more than 100 million vehicles in 70 countries and once set a record of selling a new car every 7.2 seconds.In 2004, Chevrolet sold more than 3.6 million new vehicles worldwide, accounting for 5% of all cars sold worldwide that year. As the most international and popular brand of General Motors, Chevrolet has strong technical and marketing resources.
Camaro
Chevrolet Malibu
Today, Chevrolet's brand personality has congealed into a cultural complex. This unique Chevrolet "complex" has been publicized around the world by successfully integrating into the local culture, successfully achieving the unity of the brand's localization and internationalization.
Over the course of more than 90 years, Chevrolet has maintained this style and now has a market footprint in 70 countries.
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