Introduction of Brand
Audi is a famous car developer and manufacturer, its logo is four rings interlocking. Now a subsidiary of Volkswagen AG, headquartered in Ingolstadt, Germany, The main models are Audi A1, Audi A3, Audi A4, Audi A5, Audi A6, Audi A7, Audi A8, Audi Q1, Audi Q2, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi TT, Audi R8, Audi e-tron GT and S, RS performance series, etc. Audi mainly includes A1 series, A2 series, A3 series, A4 series, A5 series, A6 series, A8 series, Q7 (SUV), R series, convertible and sports car series
Series A:
A series is the most important model of Audi. A3, A4, A6 and A8 are the best-selling Audi models at present, which are A, B, C and D class sedans respectively. The competitors are BMW 1, 3, 5 and 7 Series and Mercedes-Benz B, C, E and S-Class respectively. The A5 is an A4-based Coupe, while the A7 is a four-door Coupe based on the A6.
S Series:
S Series is A high-performance model based on the A series. Unlike the S-Line, the chassis is slightly sporty and equipped with Quattro all-wheel-drive system, which is generally released several months after the launch of the A series. The competitive models are BMW 135i, 335i, 550i and other ordinary top-displacement models.
RS series:
RS series is the top performance model based on the A series, with A large sporty chassis modification. The whole series is equipped with Quattro all-wheel-drive system, which is generally released two years after the launch of the A series. Competing models are BMW M3, M5 and so on.
The Audi Group consists of the parent company and its subsidiaries Audi Hungary AG, quattro GMBH as well as Lamborghini Automobiles AG and Cosworth Technologies AG, Audi Brazil and Audi Cerinalita. Audi also has production plants in China, Malaysia and South Africa.
Audi is one of Germany's oldest car manufacturers. Since 1932, Audi has adopted the four-ring logo, which symbolizes the merger of Audi with DKW, Horch and Wanderer to form the automobile alliance company.
From motorcycles to limousines.The logo of Audi cars is four rings, representing the four companies before the merger.
These companies were once manufacturers of bicycles, motorcycles and small buses. Since the company was originally formed by the merger of four companies, each ring is a symbol of one of the companies.
Audi's history of making cars and motorcycles dates back to the 19th century. Originally based in Saxony, the four car companies -- audi and horch in zwickau, wanderer in chemnitz-siegmar and dkw in zschopau -- He made outstanding contributions to the progress of the German automobile industry at that time.
The four auto companies merged in 1933 as auto union ag. In terms of automobile output, Auto Union was the second largest automobile manufacturing company in Germany at that time. The product logo was four connected rings, representing the four automobile companies involved in the merger. This was the first time the four-ring logo appeared in the world.
After World War II, the Auto Union's car factory in Saxony was confiscated and dismantled by Soviet occupation forces. After that, many of the company's top people went to Bavaria, and in 1949 auto union gmbh was founded in ingolstadt, continuing the old auto Union tradition and still marked by four chains.Automobile union and nsu gmbh were merged in 1969 to form audi nsu auto union ag; In 1985, the company changed its name to audi ag and moved its headquarters to Ingolstadt, Fourth Ring Road.It follows that Audi's history has been divided into two parts by World War II.
The first part is the automobile alliance before World War II, and the second part is the development of Audi after World War II
The Horch Company
Audi cars are marked with four rings. In 1932, Audi merged with Horsch, Rover and DKW to form the United Automobile Corporation. Each of these rings represents the company. The four rings are the same size and interlocking, representing the equal status of the four companies and the close solidarity of the whole alliance is unbreakable.
Since 1932, no matter how Audi's organizational structure changes, the four-ring logo has not changed at all.
In Germany at the end of the 19th century, the car industry was the standard sunrise industry, and the car designer was no less glamorous than the technical director at Microsoft. Countless young and ambitious people, including August Horsch, a rural boy born in Saxony, threw themselves into creating the engine, hoping to become the pioneers of a new era. Born the son of a blacksmith in Saxony, the car tycoon attended a local technical college after high school and joined the prestigious Mercedes-Benz family at the age of 28, where he became general manager of the manufacturing division. Unsatisfied with his successful career, Horsch left Mercedes in 1899 and moved to Cologne on the Rhine to establish his own car company, ———— Auguste Horsch Ag. According to Horsch himself, his company made only large luxury cars in any case, and this was the year Audi was born.
In 1902. Horch moved the company to his home state of Saxony. After the move, Horsch introduced a three-wheeled car with a 3.5-horsepower engine and a four-wheeled car with a 4-cylinder 10-horsepower engine. Horsch and his investors fell out just as the company's performance was rising steadily. Personality is destiny, as the saying goes, and Horsch, an engineer-turned-manager, is a brassy individual with a passion for technology itself and an aversion to investors interfering with specific work.
Horch eventually left the company that bears his name. A month later, Horsch opened a new company across the street from his old one, ready to fight his old buddies. But before his company could officially open, a lawsuit was filed against him, and the court eventually ruled that Horsey could not use his own name for the new company. You can imagine Horch's frustration at the thought of losing the company and having its name as a trophy, but it was this tortuous experience that made Audi officially born. It is said that one night. When Horsey came to an old friend's house to discuss the name of the new company, the friend's son blurted it out; Why don't you call it Audi. It turns out that the German word for Horsch means to hear, and the Latin word for Audi also means to hear, which means the same thing and avoids the trouble of infringement. From then on, Horsch named his new company Audi Car Manufacturing.
In 1910, the new company, Audi AG, founded by Horsch, produced the first Audi car. Between 1912 and 1914, Audi won special acclaim for winning the International Austrian Alpine Rally, regarded as the toughest long-distance car rally in the world. After World War I, Audi pioneered the technology of putting the steering wheel on the left and moving the shift lever to the middle of the car to make driving easier. Since then, Audi has stood out among many car brands.
In 1923, the first six-cylinder Audi car was introduced. The car had an air filter, a first for the time. A few years later, air filters became a must-have feature in cars. At the same time, Audi is the first to use the hydraulic four-wheel braking system designed and manufactured exclusively by Audi in German car manufacturers. In 1927, Audi chief designer heinrich schuh introduced the first Audi eight-cylinder car called the imperator to the market. In 1923, the first six-cylinder Audi car was introduced. The car had an air filter, a first for the time. A few years later, air filters became a must-have feature in cars. At the same time, Audi is the first to use the hydraulic four-wheel braking system designed and manufactured exclusively by Audi in German car manufacturers. In 1927, Audi chief designer heinrich schuh introduced the first Audi eight-cylinder car called the imperator to the market.
Unfortunately, the launch comes amid a rapidly declining luxury car market.
In 2002, the Audi family made a new addition: the Audi type p was reintroduced. The car first went into production in 1931. In the 1920s, Audis were the embodiment of high-powered luxury cars. In order to escape the global economic crisis, the company also began to try to produce small cars, the Audi type p car was born. The car combines a dkw 4=8 engine (meaning 'four-cylinder with eight-cylinder power') with a Peugeot 30-horsepower four-cylinder engine. But the recession prevented the car from achieving market success.
A total of 327 units of the Audi type p were produced. The long-forgotten car was later found in ludwigsburg, Germany.
dkw Company
jrgen skafte rasmussen was born in Denmark, studied engineering in mittweida, and set up his first company in Saxony after graduation. In 1904 he established an equipment engineering company in Chemness. Three years later, he moved to zschopau in the erzgebirge region and began experimenting with steam-powered cars in 1916. Although none of these experiments resulted in a specific model, the company settled on the name dkw, short for dampf kraft wagen, the German name for steam-powered vehicle. In 1919, Rasmussen obtained the design for a two-stroke engine from hugo ruppe, a miniature version of a toy engine called "des knaben wunsch" (meaning "Boy's Dream"). This miniature engine catered to the needs of high level consumers and, as an auxiliary stroke engine, was modified in 1922 into the "das kleine wunder" (Little Wonder) motorcycle engine. With the efforts of Rasmussen, manager carl and chief designer hermann weber, dkw became the world's largest motorcycle manufacturer in the 1920s, as well as the world's leading engine manufacturer.
In 1927, Rasmussen obtained the design and production equipment of the 6 cylinder and 8 cylinder engines from the detroit Motor Company, and then introduced the new Audi car with these two engines respectively. But the luxury car market was in rapid decline, and Rasmussen recognized the trend and turned to making smaller cars. The earliest cars produced by dkw were rear-wheel drive, built in berlin-spandau. In late 1930 Rasmussen commissioned the Zwickau factory to develop a car with the following design features: a two-cylinder, 600cc volume two-stroke motorcycle engine, an integral wooden chassis with leather trim, a front and rear swing shaft, and front wheel drive. Designed by Audi designers walter haustein and oskar arlt to meet the above requirements, the car was named the dkw front and caused a sensation during its debut at the 1931 Berlin Motor Show. The dkw front was built at an Audi factory and was the highest-volume and most popular small car in Germany at the time.
The charm of the Auto union 1000 s coupe economic miracle: The post-war dkw achieved great market success with its front-wheel drive, three-cylinder two-stroke engine and other significant technical advantages. The design and styling of these models coincided with the streamlined concept popular in the 1930s and resulted in the prototype of all dkw three-cylinder engine cars, the type f 9 model. At the Frankfurt Motor Show in 1957, the company announced the "auto union" as its trademark, introducing a three-cylinder engine with a capacity of 1,000 cubic centimeters. At the same time, dkw will remain the brand of low-priced cars, while auto union will be reserved for those with higher technology and grade. In the fall of 1959, the Auto union 1000 s coupe (pictured 1) was introduced with a stunning design move -- its panoramic windshield was breathtaking. From 1959 to 1963, the Automobile Union in Ingolstadt produced the car.
The Rover
The use of the name Rover dates back to 1896 and is associated with bicycles made at the winklhofer & jaenicke factory, established in Chemness in 1885. In 1902 Rover began production of motorcycles and in 1904 the first trial production of automobiles. In 1913, the Rover began mass production of a small car called the puppchen, which was popular with the public. But it wasn't until 1926, when the Rover w10 with a 30 horsepower 1.5 liter engine made its debut, that the second generation of the small car was introduced. This model integrated all the latest development achievements of the world automobile industry at that time, such as the left steering wheel, central shift lever, multi-purpose dry plate clutch, integral cast cylinder engine and transmission, and four-wheel brake system, etc., in the market is very popular, short of supply. To cope, the company has opened a new car factory in the suburb of Chemnes, siegmar. Auto parts continue to be produced at the original plant and then transported to the new plant by rail. Spare parts are unloaded directly from the box to the assembly line. In the late 1920s, just-in-time production suited the needs of production: the revolving warehouse at siegmar could only accommodate a single day's production of 25 cars.
Because the Rover is reliable and of high quality, it costs a lot to build. In the late 1920s, Rover tried to pull itself out of the operating crisis that was beginning to emerge with more modern model designs and higher performance engines, but car production still declined and operations ran in the red, which led to the entire company's motorcycle division being taken over by nsu and jane? ek Company to acquire. Since then, Rover's biggest shareholder, Dresdner Bank, has sold off its car division and turned to profitable machine tools and office equipment.
Brand culture
Learning is the source power to improve the quality of personnel. Super learning ability can adapt to various environmental changes and maintain strong vitality in the fierce market competition.
Innovation is the foundation of sustainable development of enterprises, and innovation can make management develop to a deeper level continuously.
Cooperation runs through every link of work. The integration of Chinese and German culture and good team building are the guarantees for the completion of work objectives.
Dedication is a reflection of responsibility, active work, smart work is a modern essential quality.
Audi focuses on the mid-to-high-end segment, which is dominated by sedans and SUVs. In 2021, Chief Executive Markus Dusmann told the German newspaper Frankfurter Allgemeine Zeitung that Audi planned to stop developing new fuel engines. He points out that many regional markets are still under-developed in terms of energy supply and charging infrastructure. In such regions, Audi will continue to sell fuel models for several years, but will not develop a new generation of gas and diesel engines.
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